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Our Brand – 1st Abram Scout Group

Our Brand

Beyond the uniform...

At 1st Abram, we have a very proud history in our village. We value our place as a Uniformed Organisation very highly.

A short while ago, our leaders were questioning whether or not our uniform was practical in all situations. We identified that the Scouts shirt is restrictive, the Cubs and Beavers jumpers are too warm in summer, and in any case, if that uniform gets damaged or needs replacing, that’s a whole lot of sewing for someone!

We thought that our uniform shirts and jumpers play a better part during parades as a proud showing of the achievements of the young person – how can they do that with the shirt or jumper they wear every week!

Our solution was to create a brand which still bears our recognisable logo, and identifies our group.

In 2017, that brand was born! 1st Abram hoodies, t-shirts, drinks bottles and drawstring bags were made available for sale, and sold like hotcakes. As we grow and think of new merchandise, we’ll add more to our range, so keep checking!

Even in our group branded clothing, our Necker still screams ‘Scouts’, and we are easily recognisable in the community!